2019 YouTube Demographics [New Data]

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make.

To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Otherwise, you could waste a ton of precious time and resources creating content that your buyer persona will never see.

If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics.

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2019 YouTube Demographics

YouTube Age Demographics

  • Over 90% of 18-44 year old American internet users watch videos on YouTube.
  • Over 80% of 45-64 year old American internet users watch videos on YouTube.
  • Over half of American internet users who are aged 65 and over watch videos on YouTube.
  • 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year.
  • 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year.
  • 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

YouTube Geography Demographics

  • 15.5% of YouTube’s visitors are from the United States, 8.2% from India, 4.7% from Japan, 4.5% from Russia, and 3.4% from China. These are also the countries that YouTube attracts the most visitors from.
  • YouTube is available in more than 91 countries.
  • YouTube is available in 80 different languages.

YouTube Gender Demographics

  • Over 50% of YouTube’s audience is female.

YouTube Education Demographics

  • YouTube users are more likely to have a college degree than the general population.

YouTube Household Demographics

  • YouTube users are more likely to have children than non-users.

video marketing

Original source: https://blog.hubspot.com/marketing/youtube-demographics

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