There’s a certain psychology to shapes.
The square, for instance, evokes feelings of stability and formality — which makes sense, when we think about popular square-shaped items in our lives (houses, tables, computer screens). We often see this shape in logos when reliability is a critical component, like for Microsoft or American Express.
The triangle, meanwhile, can suggest action (road signs, mountains), but might also appear balanced and solid (Egyptian pyramids). We see this shape in logos when mobility is a necessary factor, like for Delta or Adidas.
A geometric pattern repeats or re-aligns shapes to create movement and freshness in a design. Knowing the importance of shapes to create meaning, it makes sense for businesses to consider using geometric patterns to inspire their audience.
Here, we’ve compiled some of the sleekest and most innovative geometric patterns businesses are using today. If you’re looking for inspiration for your next redesign, look no further.
1. Gallery and Co. Branding by Foreign Policy.
2. Sorry Colour by Alex Lorenzo.
3. NICFI by Tank Design, Daniel Brox Nordmo, and Ina Brantenberg.
4. Arq by Stitch Design Co.
5. BBC artwork by Liam Brazier.
6. Flock Cafe by Kilo Studio.
7. Ruiseñor by Yeye Design.
8. CareerTrackers by Garbett.
9. The Swap Show by Foreign Policy.
10. Dance Ink by Pentagram.
11. Gulf Air by Saffron Consultants.
12. Business Cards by Lucie Mcilroy.
13. Andrés Sandoval by A Practice for Everyday Life.
14. Dan Pearson Studio by Spin.
15. Beau Cacao by SocioDesign.
16. Comedy Feast by Only.
17. ICP by Aris Zenone.
18. Utrecht by Total Identity Group.
19. St. Erhard by Bedow.
20. Les Vitrines by Des Signes.
21. Moimio by Helen & Co.
Original source: https://blog.hubspot.com/marketing/geometric-patterns-design