5 Easy Ways to Help Reduce Your Website’s Page Loading Speed

The adage “patience is a virtue” doesn’t apply online.  Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions.  The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm.  So what’s the biggest factor contributing... Read more

The Future of SEO: It’s Not What You’re Expecting

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So,... Read more

The Definition of a Buyer Persona [in Under 100 Words]

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Buyer personas provide tremendous structure and insight for your... Read more

How to Make an Instagram Story Like a Pro

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people's lives, shared on Instagram for only 24 hours. The Instagram Story feature allows Instagram... Read more