The Ultimate Guide to Taking and Optimizing Ecommerce Product Images

According to DigitalCommerce360, 51% of users prefer to conduct their shopping with online e-commerce shops. While that number is increasing, it still leaves a gigantic portion of the world preferring to shop offline in real brick and mortar stores. To see, feel, and try products before they spend their hard-earned money.... Read more

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. And for a time, it totally worked. But these days, those older SEO hacks are... Read more

10 of the Best About Us Pages and How to Make Your Own

Best About Us Page Examples Yellow Leaf Hammocks Eight Hour Day Apptopia Moz Cultivated Wit Nike Refinery29 Marie Catribs Bulldog Skincare Doomtree Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all... Read more

Where’s Video Going? 10 Trends to Watch [Infographic]

Once upon a time, a focal point in the family room was a sizable, heavy box that delivered picture shows into our lives. Families arranged the furniture so you could see its magical screen while listening to its simple little speaker. When you turned it on entertainment and information came... Read more

A Comprehensive Guide to Kerning in Typography

I’m willing to bet you already know what kerning is — you just don’t realize it. While you might not recognize when kerning is done well, you certainly see it when it’s done poorly. Here’s an example of bad kerning: M a rk e t i ng . Kerning is... Read more