Infographics For Dummies

Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide tocreating data visualization with viral appeal. Written by thefounder of Infographic World, a New York City based infographicagency, and his top designers, the book focuses on the how-to ofdata, design, and distribution to create stunning, shareableinfographics.... Read more

Brand Journalism

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students... Read more

The Automatic Customer

“How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to... Read more

Internet Advertising and Promotion

Over the last 10 years or so, the Internet has become more and more ingrained in our daily lives. People use the Internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones, this rush to the Internet for information is clearly... Read more

Real Artists Don't Starve

Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace. For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of... Read more

Dark Commerce

A comprehensive look at the world of illicit trade Though mankind has traded tangible goods for millennia, recent technology has changed the fundamentals of trade, in both legitimate and illegal economies. In the past three decades, the most advanced forms of illicit trade have broken with all historical precedents and,... Read more

Social Commerce

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the... Read more