5 Marketing Tips That SEOs Can Learn From PPC Managers

In the digital marketing world, there are two huge marketing endeavors: Pay-per-click marketing and search engine optimization. Which do you focus on? These related (yet obviously different) marketing segments often butt heads. We’ve all seen this happen before with articles that claim that PPC is better than SEO. Or, you’ve probably... Read more

Augmented Reality SEO: What To Expect in The Future

Augmented reality has the potential to revolutionize marketing as a whole in the next few years. Some estimates even claim that AR-oriented products like camera glasses could be in the mainstream as early as next year. And as more brands start to use augmented reality, there’s a good chance that it will... Read more

The Ultimate Guide to Taking and Optimizing Ecommerce Product Images

According to DigitalCommerce360, 51% of users prefer to conduct their shopping with online e-commerce shops. While that number is increasing, it still leaves a gigantic portion of the world preferring to shop offline in real brick and mortar stores. To see, feel, and try products before they spend their hard-earned money.... Read more

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. And for a time, it totally worked. But these days, those older SEO hacks are... Read more

off page seo

14 Off-Page SEO Hot Tips: People Would Love You Now

What is Off-Page SEO? Off-Page SEO consists of the factors which are ‘OFF or Outside’ your site page and which are not under your direct control. You have written a piece of high-quality content and have done all the on-page SEO techniques (mentioned in the earlier step), now  it's all about how... Read more