The Ultimate Collection of Free Content Marketing Templates

Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a... Read more

How to Convert With Psychology: 4 Design Levers To Pull

Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand — humans with needs and desires. Yet, as we lump them together in analytics dashboards, based on view time, country of origin, bounce... Read more

What Is Demographic Segmentation, & How Do You Do It?

Before you dive into this blog post, I want you to watch this video. If you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. But if you have no idea what I’m talking about, then you’re... Read more

How to Successfully Negotiate Your Salary (Script Included)

You've done it — after countless informational interviews, phone calls, and in-person interviews, you've finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they're willing to offer you. You're torn. You know you're going to love this job. Shouldn't you... Read more

How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs... Read more

Do Image Carousels Kill Conversions?

There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half hour long movies and binge entire seasons... Read more