6 of the Best Video Formats for 2019

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic... Read more

Why Customer-Centric Brands Should Avoid Stealth Marketing

If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. But what if told you... Read more

The 7 Best WordPress Email Plugins in 2019

If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond... Read more

The State of Content Marketing 2019 [Infographic]

The results of the third annual State of Content Marketing Survey are now in — the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Three years... Read more

Reputation Management: How to Protect Your Brand Online in 2019

A positive brand image can undoubtedly influence a consumer's decision to buy a product — and, for virtually every business, a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online... Read more

5 Marketing Channels to Focus On In 2019

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable... Read more