29 Simple Ways to Grow Your Email List

I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a... Read more

13 Simple Tools for Creating Animated GIFs, Images, and Videos

Even if you create loads of visual content, it can be a struggle to hold your audience's attention — especially when you're trying to communicate complex, detailed, and abstract topics.  What's a marketer to do?  One option that often gets overlooked is animated images or videos. They're great because they can explain a point... Read more

Design 101: Asymmetrical and Symmetrical Balance

Let’s take a look at one of the most famous buildings in the world — the Taj Mahal. While there are numerous reasons the Taj Mahal is aesthetically-pleasing, one reason is its symmetrical balance, which evokes a sense of traditionalism and stability. Image courtesy of livescience.com. Now, let’s take a... Read more

The Best Storyboarding Software of 2018 for Any Budget

Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 72% of people would rather use video to learn about a product or service.... Read more

The Ultimate Guide to Decision Making

Fruit loops or cheerios? Call or email? John Wayne or Clint Eastwood? To be, or not to be? If you’re like most reasonably decisive adults, you make 35,000 conscious decisions every day. That’s a heck of a lot, but most of them are straightforward or trivial. It’s the major ones — or... Read more