How to Do Keyword Research for SEO: A Beginner’s Guide

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.>” src=”https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png”> Well, the need to do keyword research has stayed the same. How you actually do it hasn't. What... Read more

The Ultimate Dictionary of Marketing Terms You Should Know

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms … heck, even marketing acronyms. Well, we thought it was time to create a blog post that could serve as... Read more

Online Advertising: Everything You Need to Know in 2018

44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994 Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have... Read more

13 Beautiful New Ebook Templates [Free Download]

Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won't generate the tonnes of leads for your sales team that you want them to. That's why... Read more

Everything You Need to Know About Ecommerce Marketing

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing... Read more

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly... Read more