What Is Digital Marketing?

What Is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me... Read more

Flexible Schedules: The Good, Bad, & the Surprising

There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. For instance, take a look at this graph from The Economist, which shows that working fewer hours correlates with higher levels of productivity in the form of increased... Read more

How to Get Your Boss to Actually Listen to You

Bosses don’t know everything. Even the most empathetic leaders need feedback to understand the specific challenges their employees face. Unfortunately, plenty of workers — especially those new to the workforce — don’t feel safe being vocal. When they have ideas to contribute, they hesitate to share them; after all, they... Read more

The Ultimate Guide to Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it... Read more

13 of the Best Portable Apps in 2018

There are a few different reasons you might want to use a portable app, which is software that can run on a computer without being installed. First, if you often switch back and forth between your work and home computer, you can transfer a portable app via USB flash device,... Read more

The Ultimate Guide to the Best Productivity Apps

To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. The problem was... Read more

How to Write a Request for Proposal, with Template and Sample

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to... Read more

Careful, YouTube: Facebook and Instagram Might Be Coming for You

Facebook and Instagram are looking to become destination video sites — or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Earlier in June, Facebook announced... Read more