How to Use Snapchat Geofilters to Improve Your Marketing Strategy

With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 — a hard demographic to reach through more traditional marketing efforts. But how can your business best engage with Snapchat users?... Read more

21 of the Best Facebook Pages We’ve Ever Seen

With more than 2.20 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for... Read more

The Ultimate List: 57 Online Local Business Directories

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more... Read more

YouTube Analytics: The 15 Metrics That Actually Matter

Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.... Read more

The 1-Minute Guide to Making Google Your Homepage

When you ask someone a question nowadays and they don’t know the answer, you almost always know what they’ll say — “Just Google it.” With over 3.5 billion searches a day, Google’s typically your entry-point for anything you need to do on the web, so I’m not surprised you want... Read more