How to make your website successful? Newbies ask this question frequently.
I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn people off.
Finally, after some research, I have drawn a list of 13 points that answer the question how to make your website successful. These look simple tips yet most of them are quite effective at making a website instant success.
1. Make your site simple
With all of the bells and whistles available, the fact is that majority of people like simple and easy to use websites. Unless your goal is to win a contest for a super attractive site, impressing people with glitter will not make sales.
2. Make sure your site loads quickly
If your site takes too long to load, you will lose a lot of potential customers without even giving your site a chance. People are now very short tempered and waiting for even 5 seconds is not acceptable. Make sure that you at least get a fair shot at grabbing his attention.
3. Don't have too many items on one page
Never confuse your visitors. Make sure that visitors understand the purpose of your site within seconds. Too many items on one page can make this difficult for some. Don't take the chance. Make all of your pages simple.
4. Make sure every page links to home page
It is much easier for your visitors to navigate if all of your pages link back to the homepage. You will not lose as many potential customers if you make your site easier to navigate.
5. Get your own domain name
As WordPress.com and Blogger.com are two great (and free) blogging platforms, many people tend to start their blogging from these platforms. The risk is that you don't own your blog and any change in the policy of these two giants can hit you badly.
Moreover, trying to gain credibility in internet marketing through these free platforms is not a good choice. So it is well worth the price to get your own domain.
6. Make sure your hosting service offers full support
You want your service to have CGI access and offer secure ordering. This is a place that you don't want to go for cheap. Make sure your service offers the things you need before you choose and save a lot of headaches down the road.
7. Offer as many options for ordering as possible
While I was searching for an answer, how to make your website successful, I reached to quite an amazing finding.
The more options you provide in order, the fewer customers you will lose. You should have a secure order form on your site. Offering the options to order by phone, fax and by regular mail can also increase the number who will order.
8. Make sure you accept credit cards
If you don't accept credit cards, you are making a huge mistake. The biggest percent of your customers will pay this way if the option is available. Don't take the chance that they will choose another method if credit cards are not a possibility.
9. Offer free information on your site
You will want to offer some type of free material on your site. Free material such as courses is a very good way to build yourself as an expert in the eyes of your visitor. Free ebooks are another good thing to offer. Make sure these freebies are good solid information that can help your visitors.
10. Get your visitor's email address
You can accomplish this in quite a few different ways. Giving away the free courses or ebooks is one great way. You can publish a newsletter that your visitors can sign up for on your site.
11. Make sure to build your site with purpose in mind
If you are trying to sell a product on your site, then sell that product. If you are just trying to get addresses and make the sale later, then make that your purpose when building your site.
12. Encourage feedback
Make your visitors feel like their opinions are important. Offer them the chance to provide you with feedback. Don't be too proud to make changes if you start hearing some of the same things from your visitors.
13. Remember you are building site for your customers
This is not a site to fulfill some fantasy of yours. Remember the purpose of your site. Keep your customers wants and needs in your mind as you design it.
Your website is one of those things that will determine if you are a marketing success. Make sure that you make your website user-friendly.
Also, make sure that you don't lose sight of the purpose of your site. If your site does not come across direct to your visitor, you are going to lose many visitors before you can even make a pitch.
All of the above 13 tips are just an attempt to answer the question of how to make your website successful? This is by no means an exhaustive list. I hope these 13 tips would prove quite helpful for beginners looking for tactics to give a boost to their blog or website.