Lean Solutions

As consumers, we have a greater selection of higher quality goods & services to choose from, yet our experience of obtaining & using these items is more frustrating than ever. At the same time, companies find themselves with declining customer loyalty & greater challenges in fulfilling orders. This text offers... Read more

Always Be Testing

Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York... Read more

Web Marketing All-in-One Desk Reference For Dummies

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from... Read more

Ultimate Guide to Email Marketing for Business

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the... Read more

Newsjacking

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVYOPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIAATTENTION. The rules have changed. The traditional PR model—stickingclosely to a preset script and campaign timeline—no longerworks the way it used to. Public discourse now moves so fastand so dynamically that all it takes is a... Read more

R Object-oriented Programming

This book is designed for people with some experience in basic programming practices. It is also assumed that they have some basic experience using R and are familiar using the command line in an R environment. Our primary goal is to raise a beginner to a more advanced level to... Read more

What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question... Read more

The Secret of Our Success

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that... Read more

Automate the Boring Stuff with Python

If you’ve ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you? In Automate the Boring Stuff with Python, you’ll learn how to use Python to write programs... Read more