25 of the Best WordPress Plugins for Marketers (es-la)

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you're seeking,... Read more

7 Inspiring Brand Activations to Help You Launch Your Own

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion. It helps... Read more

The Top 11 Best Email Marketing Services in 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It's also extremely cost effective, with... Read more

What Are Email Whitelists, & How Do You Get On Them

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. “Ma'am, your payment was denied. We emailed you about this.”... Read more

The Plain-English Guide to Progressive Web Apps

Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. In basketball, Larry Bird and Magic Johnson transformed the faltering NBA into one of the most popular sports league in the world. In hip-hop, Biggie Smalls and Tupac Shakur broke a rather niche music genre into the main stream. ... Read more

2019 YouTube Demographics [New Data]

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target... Read more