How to Launch a New Product [Free Checklist]

Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance... Read more

How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies,... Read more

The Best 14 Website Plugins in 2019

You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done. The brand new site design you've been working on is finally finished — and it looks great. However, after a few weeks, you notice something's missing. Maybe it's... Read more

The 13 Best WordPress Calendar Plugins in 2019

A good calendar plugin is necessary for any company — the more events and appointments your business requires, the more likely it is that you need a visual way to lay them out to avoid confusion. But separating your calendars from the rest of your website or software is an... Read more

The Simplest Answer to, “What Is Product Marketing?”

Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question — but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find... Read more

The 5 Types of Social Media and Pros & Cons of Each

Over 97% of marketers are now using social media to engage with their audiences. But if you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. The list of social media platforms is growing, and well-known platforms... Read more

The Ultimate Guide to Press Release Distribution

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally — you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you... Read more