Writing White Papers

Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project–from performing the needs assessment to attracting prospects with creative marketing tactics. –from publisher description. Read more

Mobile Usability

How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future.... Read more

SEO for Growth

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book... Read more

Optimize

Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value. Read more

WordPress For Dummies

The bestselling guide to WordPress—fully updated Updated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing platform to get your very own blog or website up and running—in... Read more

Don't Make Me Think

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's “instant classic” on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the... Read more

#GIRLBOSS

THE RUNAWAY NEW YORK TIMES BESTSELLER The first thing Sophia Amoruso sold online wasn’t fashion—it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she’d... Read more

The Content Formula

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a... Read more

Search Engine Optimization Bible

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the... Read more