6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It's also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. The term “link... Read more

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Let's say you have an amazing new product — you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users... Read more

The 9 Best Cover Letter Examples: What They Got Right

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I... Read more

29 Email Deliverability Tips You Must Know in 2019

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No... Read more

10 How-To Videos That Really Work (And Why)

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire, and friend of Snoop Dogg, Martha Stewart. Videos are... Read more

Ad Tracking: What It Is & How to Do It

Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way... Read more

The 16 Best WordPress Analytics Plugins in 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard.... Read more

25 Handy Slack Hacks Everyone Should Know

A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with the... Read more