You’ve likely heard of Software as a Service, or SaaS.
A SaaS company sells software to an end user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers' ability to use their software.
HubSpot is an example of a SaaS company. We sell (darn good) marketing, sales, and service software so you can use them to grow your business. But there’s just one problem …
Over time, we’ve learned that things aren’t so linear and consumers rarely use just one software to satisfy all of their needs. Instead, they find a plugin here, some software there, and maybe even a widget until they have a smorgasbord of options that, together, create the perfect solution.
Consumer expectations have changed — they want instant feedback, immediate solutions, and access to everything they need to solve their problems.
From a company’s standpoint, it can be costly to add more tools to your existing software. An ever-increasing demand makes it hard to accommodate every customer need.
Additionally, most software companies have segregated systems themselves, pulling in data from the cloud and on-site systems to complete their own stack. Ascend2 found that 57% of marketers recognize integrating disparate technologies as the biggest barrier to success.
What happens when you have different systems operating on separate platforms that each play an integral role in your business? You become subject to data loss, disjointed information, and misalignment.
Between consumer expectations and internal systems, we need to find a way to create a more frictionless experience.
iPaaS is the solution.
iPaaS acts as a conduit for communication between multiple systems — allowing for integration and data sharing. iPaas is a platform that connects otherwise disjointed systems to deliver a unified solution to customers.
iPaaS gives platforms unlimited potential, and as we deepen our cloud dependency, iPaaS becomes integral to nearly every business model.
This guide will give you an overview of iPaaS, how it works, and its key benefits. Read on to discover why you might consider iPaaS as a solution for your business.
Most companies run on various systems, especially between their sales, marketing, and service departments. iPaaS is a solution that improves communication between different silos by integrating software to better share data within the organization.
iPaaS also allows a company to expand its offering without the need to build out more services. Instead, it can integrate with another software that already provides that service and offer it as a unified, more robust solution to customers.
For example, say you sell a scheduling software that helps hairstylists book, manage, and send appointment reminders to their clients. After developing your product, you realize that stylists also want their clients to be able to leave reviews and make payments through your software. To meet your customers’ needs, you could either build out and add these features to your product, or you could use iPaaS to connect your software to existing review and payment software. The latter allows you to save time and money while also expanding your service offering and providing your clients with what they want.
How does iPaaS work?
A software company will rely on iPaaS to supply the infrastructure for creating connections and deploying software applications within the cloud.
The software company will set the parameters for the types of connections that are allowed on the platform. These parameters could be in the form of an application programming interface (API), prebuilt connectors, or some other rule.
Once these rules are in place, iPaaS creates a central ecosystem to view, manage, and modify all data, infrastructure, and operations. This, in turn, allows entities to easily modify their product, share information, and provide solutions to their market.
How do you distinguish between all service-oriented architecture (SOA)? Let’s cover the common cloud-based service business models out there to help you get a better grasp on what makes iPaaS unique.
A platform is the centralized component of all connections. HubSpot’s VP of Platform Ecosystem Scott Brinker defines a platform as a “hub, with spokes connecting other products to its center. The hub binds those disparate products together and orchestrates them in a common mission.”
An integration platform creates connections between different applications and systems. This type of platform creates an environment for engineers to build upon.
Platform as a Service (PaaS)
A PaaS is a platform where the provider houses all of the elements that users need to deploy a particular software. Those elements include the servers, network, memory, database, and operating system.
Software is a program that performs a specific set of tasks for an end user.
Software as a Service (SaaS)
SaaS is a system where the end user is provided with software to use on demand. All maintenance, hosting, and deployment of that software is the responsibility of the software provider.
Integration as a Service (IaaS)
IaaS is a cloud-based model that allows for data integration between systems and third-party vendors. IaaS keeps all connected parties from having to create complex interdependencies and minimizes delays in data sharing.
Electronic Service Bus (ESB)
Electronic Service Bus is not denoted “as a service,” but it’s important to distinguish between this offering and iPaaS. ESB is similar to iPaaS in that it enables data and application sharing across an organization. There are many differences, however, that make ESB a less-viable solution when dealing in cloud-based environments. ESB solutions exist on-premise only and, therefore, work less efficiently with remote or cloud-based integrations, they do not support multitenancy, and their response time can be slow when compared to iPaaS.
The rise of SaaS over the past two decades created a gap in the ecosystem that needed to be filled. That gap — the need for more integrated systems — has only become more apparent. iPaaS arose out of a need for an organized solution for deploying quick and seamless cloud-based solutions.
You can think about the benefits of iPaaS as two-fold: benefits to the company that employs iPaaS (internal) and benefits to the customers of the company that employs iPaas (external).
Software companies that employ iPaaS technology as part of their offering to consumers reap benefits from increased customer satisfaction. Consumers benefit from iPaaS in a number of ways.
A Single Solution
Instead of piecing together separate software to solve their needs, consumers can use a platform that connects to all of their software in one convenient cloud-based location, thereby eliminating the need to source and deploy their technology in different environments.
Consumers can access all of their data in one place and set rules for how that data is organized and accessed. So, while they’re working with different systems, all of those systems will render data in an easy-to-interpret manner. All of this makes data analysis, interpretation, and application easier and more accurate.
One platform means a single source of truth. Data is being shared within the same ecosystem so no important information is lost and everyone has the same access which leaves less room for misinterpretation.
Less time switching between tools means more time for work and a central place where all of that work is done. A platform creates a more efficient environment for team dynamics and workflows.
Consumers aren’t the only ones who need integrated solutions. Companies also use disparate tools to run their businesses — think email providers, marketing software, document sharing, the list goes on. iPaaS brings these tools together to increase internal efficiency and improve workflows.
Here are some of the internal benefits to iPaaS.
Third-party integrations can be created and deployed in various environments. This might not be an issue when there are only a few connections, however, as a company develops its offerings to become a more robust entity, integrations can become scattered, creating a mess where information is hidden from view or difficult to access and preventing a business from realizing critical insights.
iPaaS allows for real-time data sharing and processing thereby eliminating delays in access and providing a quick and accessible solution.
iPaaS mitigates confusion, data loss, and inconsistencies by creating a centralized system for the management of all parties involved.
iPaaS creates a single, virtual view for managing all connections across the platform. Instead of having one individual or team manage different integrations, all of them can be accessed from a single console.
Typically, each tenant that calls upon software requires its own instance. Similar to how every person on a call needs their own phone connection, an instance is created each time someone accesses the software. iPaaS allows for shared instances among tenants, eliminating overload, reducing costs, and increasing the speed of use.
Improved Security and Compliance
Security threats are inevitable in any environment, especially the cloud. iPaaS solutions offer fraud detection and intruder alerts. But the real benefit is that a centralized platform makes it easier to see where these threats are and respond adequately. In addition, a platform makes regulation compliance simple by implementing changes in a single environment.
Gartner iPaaS Magic Quadrant
Being that iPaaS is a newer technology, we look to objective opinions to check the validity, safety, and potential longevity of iPaaS vendors. Gartner iPaaS Magic Quadrant is that resource.
Gartner is an IT consulting firm and trusted resource for objective, qualitative industry research. According to Gartner, “Magic Quadrants offer visual snapshots, in-depth analyses and actionable advice that provide insight into a market's direction, maturity, and participants.”
The Gartner Magic Quadrant for Enterprise Integration as a Service looks at several iPaaS vendors in the space and details the strengths and cautions of each provider. It compares vendors like Boomi, Jitterbit, MuleSoft, Oracle, and SAP among several others to provide an objective view on the iPaaS environment and to give readers perspective on which solution would best fit their needs.
iPaaS is a great solution to improve connection to and communication between all data and applications within your company. We’ve compiled this list of iPaaS vendors to help narrow your search for the perfect iPaaS partner.
Dell Boomi offers a complete iPaaS solution with application and data integration, workflow automation, application deployment, API design, and B2B management all within a single master hub.
Informatica boasts customer loyalty and top-ranked iPaaS provider as their main advantages over other solutions. With a nod from Gartner and over seven thousand customers worldwide, the iPaaS vendor holds a top spot in the industry.
Jitterbit understands the stress of building APIs between on-premise and cloud-based systems. The company has done well to empathize with businesses that lack the resources to build these integrations on their own and offers quick integrations with their platform as a result.
Mulesoft offers cloud integration through its product called “CloudHub.” This solution offers multitenancy for integrations and API. The solution allows for deployment in eight different regions around the world, a number of workers, and out-of-the-box cloud security, and compliance. It also offers insights based on various metrics.
Zapier is a well-known solution for connecting apps, automating workflows, and sharing data between otherwise disjointed systems.
iPaaS providers don’t stop there. You can view and compare dozens of vendors through a bit of research. Otherwise, Gartner has already done the work for you.
As we continue to move towards cloud-based options, iPaaS becomes the most viable solution to eliminate the friction associated with disparate systems, and for connecting all applications and data between your organization and third parties. A single source that connects all of the systems we use to grow our businesses is an important step toward growing better. When we’re connected and in-sync, we can go further together.
Original source: https://blog.hubspot.com/marketing/ipaas-guide