11 Tried-and-True Lead Magnet Ideas and Examples

Magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all? In this article,... Read more

33 Free Online Marketing Classes to Take This Year

I don't know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there's nothing quite... Read more

How HubSpot Grew Online Customer Reviews By 157%

Nowadays, reviews matter more than ever. In fact, over 85% of U.S. adults say they trust online reviews as much as personal recommendations. At HubSpot, we know reviews are important for driving leads to our product in the first place. But we’re starting to recognize the importance of reviews at... Read more

9 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a “click here” button on your home page and watching the leads pour in (unfortunately). Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick... Read more

The Easy Step-by-Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your... Read more

How to Take a Screenshot on Windows: Quick Guide

Screenshots are undeniably useful, whether you’re writing a how-to guide or putting together a training presentation for your team. Sometimes, the simplest way to teach someone how to do something is through visual images, and in those cases, screenshots are your best bet. But if you’re working on a PC... Read more

How to Become a More Adaptable Leader

When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at... Read more