10 How-To Videos That Really Work (And Why)

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire, and friend of Snoop Dogg, Martha Stewart. Videos are... Read more

Ad Tracking: What It Is & How to Do It

Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way... Read more

The 16 Best WordPress Analytics Plugins in 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard.... Read more

25 Handy Slack Hacks Everyone Should Know

A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with the... Read more

The Best 7 Ecommerce Software in 2019

Ecommerce is a rapidly growing industry — in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. As demand for ecommerce increases, so does the number of software tools and platforms designed to... Read more

The Best WordPress Lead Generation Tools and Plugins in 2019

Collecting high-quality leads is a major struggle for most marketers — in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done. For instance, let's say you figure out you're... Read more