As marketers, smashing our department’s silos is crucial for truly understanding our customers and catering to their needs. If we understand each team’s challenges and initiatives, we can align our entire department to send the most relevant content to our audience and achieve a common goal.
In regards to your tech stack, the same principle applies. The average small to midsize business has 13 different applications in their stack and they usually don’t integrate with each other. This silos organizations' data, making it difficult to track their customers’ touch points and understand their true buyer’s journey.
Fortunately, there are cloud integration platforms that can connect your distinct cloud-based applications together, let you manage their data, and even automate your business processes all in one interface.
Read on to learn what exactly cloud integration is and the best cloud integration platforms on the market, according to G2.
G2 Rating: 4.7/5.0 (150 Reviews)
As one of the leaders in the iPaaS space, JitterBit lets you fuse thousands of SaaS, cloud, and on-premises applications into one interface. You can also leverage their pre-built templates and workflows to automate your business processes. Additionally, you can create new APIs from your existing enterprise applications or data on their API platform. You can even blend your newly created APIs with external APIs to roll out new business solutions.
G2 Rating: 4.6/5.0 (216 Reviews)
PieSync leverages their Intelligent 2-Way Sync technology to update any customer’s information in one app after it changes in the other. The cloud integration platform also gives you complete control over the apps you choose to sync, consolidates customer information from multiple apps, and stores and updates all your data in one place so you can access it and make the most accurate data-driven decisions for your business.
G2 Rating: 4.5/5.0 (371 Reviews)
With the ability to connect to and share data with over 1,000 web apps, like Facebook, QuickBooks, and Google Drive, Zapier can automate almost any type of business process. All you have to do is build a workflow in their editor, pick the apps you want to include in your workflow, and design it.
4. MuleSoft Anypoint Platform
G2 Rating: 4.4/5.0 (479 Reviews)
Trusted by over 1,600 enterprise companies, MuleSoft Anypoint Platform lets you manage all your APIs and integrations on one platform. You can also build and integrate your APIs, integrate with any application, data, or device, deploy on-premises integrations to the cloud without rewriting any code, and protect your data and administer access to employees by leveraging edge gateways and encryption.
5. IBM App Connect
G2 Rating: 4.3/5.0 (193 Reviews)
With IBM App Connect, you can integrate your data between on-premises and cloud-based applications, build APIs on an intuitive, code-free interface, and build workflows that automate your business processes within different apps. You can also deploy IBM App Connect in any cloud or on-premises environment.
6. Dell Boomi
G2 Rating: 4.2/5.0 (170 Reviews)
Trusted by over 8,000 brands, Dell Boomi lets you fuse all your digital platforms into one. By uniting all your data, applications and processes, Boomi essentially stores all of your technology systems and assets in one place. With Boomi, you can also manage your APIs, data quality, and B2B network, build workflows with minimal coding knowledge, and develop applications.
Original source: https://blog.hubspot.com/marketing/cloud-integration