Method 5  Can You Just Send Emails And

Start Making Money Online ... Like Gurus?

We send emails all the time. Email is really an indispesable part of our lives.

But sending personal emails is not the focus here. The topic is how to make money by sending emails.

This is what commonly known as 'Email Marketing'.

  

So, What is Email Marketing?

As the name suggests, it's simply the process of marketing through emails. It is just another medium where seller uses emails to promote products or services. You can say, it's like direct marketing but instead of engaging postal service, messages are sent via email. 

A more comprehensive understanding of emails marketing is: Developing and growing relationship with clients and customers using emails. Email marketing is one part of overall internet marketing; which also includes blog/website, content creation and social media marketing, offering products and services, monetization.

  

What Are The Benefits of Email Marketing?

 
Let's see some of the advantages you'll get doing email marketing .. which no other channel provides.
 
94% of the internet users daily use email. And the number of e-mail users in the US has grown to 248.7 million by the end of 2018. 
So, email marketing allows you to access huge number of people even if they are not on social media. 
 
When you build an email list of clients or cutomers (with their permission), the benefits are limitless! Send them newsletters, information about your company, upcoming events, special discount offers, reminder about abandoned cart etc.
 
You can also address them personally i.e. wishing them on birthday or wedding day and offer special deal for them on that day.
 
Emailing is also very inexpensive medium comparing to other advertising channels.
 
It's user friendly. No technical expertise is required!
 
While social media also some of these benefits, but email marketing beats social media in the area of personalization. Customers are more likely to check their emails and your email would be in there inbox unitl it's read. Whereas something you post on social media does not ensure that your customers have a look at it. The post may also be lost in many other posts and so never get an exposure!
 

Another benefit of email marketing is that it’s incredibly easy to track ROI. With the use of email marketing software, you can track who is opening your emails, who is clicking onto your site through your emails, and more.

Email Marketing Can Be Personalized. Particular groups of customers can be targeted. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entry).

The greatest benefit of Email marketing is that it can be used to build trust with customers over time and turn them into repeat customers. This would helps business to develop at a faster pace while maintaining relationship with customers.

 

Email Marketing Is Right on Target

In an age of increasing usage of social media for advertising, email marketing still rules the roost, according to a study conducted by HostPapa:

  • 94% of Internet users use email, while only 61% use social media
  • 75% of adult online users say that email marketing is their preferred marketing method
  • the opt-in feature of email allows marketing by consent
  • email marketing allows targeting by demographics (age, income, etc.)
  • email messages have a much wider range of formatting possibilities than social media messages
  • email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions.

 

But How to Start Email Marketing?

Below are the 5 Steps I've written for you to start email marketing easy..

1. Choose an Email Marketing Service

First you need an email marketing service to deliver your emails in subscribers inbox. Many companies are there, with different benefits and features and different price packages. They also provide you with email templates, tracking features and many videos to guide you about email marketing.

Following are the Top 3 Email Marketing Companies, with number 1, being my recommended one:
 
Get Response             GetResponse.com                 $15/month (if you bargain (chat with them), they can reduce price to $12.75/m)             
Aweber                        Aweber.com                           $19/month
Mail Chimp                  MailChimp.com                      Free for Beginners (but its useless as all important features are for Paid Subscribers)


2. Build Your Email List (Create a Squeeze Page)

Well, the names and these terms seem techy, but actually the point is very simple. 

How would you capture emails .. and build an email list? 

You need a squeeze page or capture page to get emails of visitors. I can bet that you had seen a lot of these pages where you submit your email address to get a free pdf document or free video course.

A squeeze page looks like this:


3 Important Questions Related to Squeeze Page?

1. Why this is called a Squeeze Page or Capture Page?

It's because your focus with this page is to get (squeeze/capture) emails of visitors. 

 

2. How would you succeed in 'squeezing' their emails?

It's simple psychology trick. You entice them with such an irrestiable free offer that they would happily enter their email and hit subscribe button. In the above screenshot, 26 page Free Report on 9 organic foods not to eat is the offer. It may be a video or pdf document you write based on your knowledge, research  and information in a certain area. Then you offer it to your visitors in return of their emails.

 

3. How to create this Squeeze Page?

Some 'Email Marketing Services' provide this facility to build a landing page or squeeze page, whereas some others don't. GetResponse is one of company which offers this service alongwith their regular emails service.

Then there are some companies which are specialized for this and they have thousands of squeeze page templates, but they charge a good amount of money. 

Some of these companies, which are specifically for creating Squeeze Pages are:

Insta Page           $99/month

Click Funnels      $97/month

Unbounce            $79/month

Hubspot               $50/month

Lead Pages         $25/month

That's enough to know about squeeze page; let's move again to email marketing set up. The next step is..

 

3. Connect Squeeze Page to Email List Service

Next step is that you connect your squeeze page to Email List Services. So when a visitor write and submit its email, these details would be directly add up to your email list. 

 

4. Write Emails

Now it's time to write emails. Here your first goal is to establish rapport with your subscirbers and build relationship with them. Copywriting is a special skill which would be polished when you practice it.

Then gradually, after building trust, you can start pitching your affiliate products and start earning commissions.

 

5. Broadcast and Autoresponder

The email marketing services provide amazing features that you can use autoresponders for sending emails. Autoresponder is a service where instead of writing emails to every new subscriber daily, you write all emails in advance and then add up to software and schedule it. Now you don't have to worry to write as soon as when a new person subscribe. The autoresponder takes care of everything forward. 

Broadcasting means to send emails to all your subscribers at once to announce a new campaign or new notification.

 

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Steven Hall (the creator) has done all the hard work for you .. and now you just have to put your name on it.

What's more exciting is that he is offering this course 100% FREE.

 

In summary, Steven is providing you FREE DFY Squeeze Pages .. so you don't have to go for expensive $99/month sites I mentioned above.

Then he hands over to you FREE eBooks so that you can offer it to your visitors against their email addresses.

He is also offering FREE Web Hosting for your squeeze page; so you don't have to worry about hosting issues.

That's not all .. He is giving you pre-written emails series by professional copy writers .. you can just copy and paste into your autoresponder.

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